Client
Phuentsholing Thromde Enhancement Program
Sector
Public (Government)
Industry
Urban Development & Tourism
Phuentsholing has long been treated as a transit stop.
The challenge was perception: turning wasted days into where Bhutan truly begins.
I handled research and brand positioning. I also captured the photography and video for the brand.
This project taught me that destination branding begins with listening, not logos. A brand cannot fix a product or policy problem, so understanding the real barriers came first.
I also learned to translate government feedback into clear direction, and that facts, figures and consistency matter as much as creativity.
